The art or science of establishing and promoting a favorable relationship with public. The business world of today is extremely competitive. Companies need to have edge that makes them stand out from the crowd, something that makes them more appealing and interesting to both the public and the media.
The main goal of a public relations department is to enhance a company's reputation. Staff that work in public relations, or as it is commonly known, PR, are skilled publicists. They are able to present a company or individual to the world in the best light. The role of public relations department can be seen as a reputation protector.
No comments:
Post a Comment